diff --git a/backend/src/plugins/Automod/functions/applyCooldown.ts b/backend/src/plugins/Automod/functions/applyCooldown.ts
new file mode 100644
index 00000000..387ac448
--- /dev/null
+++ b/backend/src/plugins/Automod/functions/applyCooldown.ts
@@ -0,0 +1,10 @@
+import { GuildPluginData } from "knub";
+import { convertDelayStringToMS } from "../../../utils";
+import { AutomodContext, AutomodPluginType, TRule } from "../types";
+
+export function applyCooldown(pluginData: GuildPluginData<AutomodPluginType>, rule: TRule, context: AutomodContext) {
+  const cooldownKey = `${rule.name}-${context.user?.id}`;
+
+  const cooldownTime = convertDelayStringToMS(rule.cooldown, "s");
+  if (cooldownTime) pluginData.state.cooldownManager.setCooldown(cooldownKey, cooldownTime);
+}
diff --git a/backend/src/plugins/Automod/functions/checkAndUpdateCooldown.ts b/backend/src/plugins/Automod/functions/checkAndUpdateCooldown.ts
deleted file mode 100644
index 6338d698..00000000
--- a/backend/src/plugins/Automod/functions/checkAndUpdateCooldown.ts
+++ /dev/null
@@ -1,24 +0,0 @@
-import { GuildPluginData } from "knub";
-import { convertDelayStringToMS } from "../../../utils";
-import { AutomodContext, AutomodPluginType, TRule } from "../types";
-
-export function checkAndUpdateCooldown(
-  pluginData: GuildPluginData<AutomodPluginType>,
-  rule: TRule,
-  context: AutomodContext,
-) {
-  const cooldownKey = `${rule.name}-${context.user?.id}`;
-
-  if (cooldownKey) {
-    if (pluginData.state.cooldownManager.isOnCooldown(cooldownKey)) {
-      return true;
-    }
-
-    const cooldownTime = convertDelayStringToMS(rule.cooldown, "s");
-    if (cooldownTime) {
-      pluginData.state.cooldownManager.setCooldown(cooldownKey, cooldownTime);
-    }
-  }
-
-  return false;
-}
diff --git a/backend/src/plugins/Automod/functions/checkCooldown.ts b/backend/src/plugins/Automod/functions/checkCooldown.ts
new file mode 100644
index 00000000..3640c142
--- /dev/null
+++ b/backend/src/plugins/Automod/functions/checkCooldown.ts
@@ -0,0 +1,8 @@
+import { GuildPluginData } from "knub";
+import { AutomodContext, AutomodPluginType, TRule } from "../types";
+
+export function checkCooldown(pluginData: GuildPluginData<AutomodPluginType>, rule: TRule, context: AutomodContext) {
+  const cooldownKey = `${rule.name}-${context.user?.id}`;
+
+  return pluginData.state.cooldownManager.isOnCooldown(cooldownKey);
+}
diff --git a/backend/src/plugins/Automod/functions/runAutomod.ts b/backend/src/plugins/Automod/functions/runAutomod.ts
index e9c2e3a7..4ccc38de 100644
--- a/backend/src/plugins/Automod/functions/runAutomod.ts
+++ b/backend/src/plugins/Automod/functions/runAutomod.ts
@@ -7,7 +7,8 @@ import { CleanAction } from "../actions/clean";
 import { AutomodTriggerMatchResult } from "../helpers";
 import { availableTriggers } from "../triggers/availableTriggers";
 import { AutomodContext, AutomodPluginType } from "../types";
-import { checkAndUpdateCooldown } from "./checkAndUpdateCooldown";
+import { applyCooldown } from "./applyCooldown";
+import { checkCooldown } from "./checkCooldown";
 
 export async function runAutomod(pluginData: GuildPluginData<AutomodPluginType>, context: AutomodContext) {
   const userId = context.user?.id || context.member?.id || context.message?.user_id;
@@ -46,7 +47,7 @@ export async function runAutomod(pluginData: GuildPluginData<AutomodPluginType>,
     }
     if (!rule.affects_self && userId && userId === pluginData.client.user?.id) continue;
 
-    if (rule.cooldown && checkAndUpdateCooldown(pluginData, rule, context)) {
+    if (rule.cooldown && checkCooldown(pluginData, rule, context)) {
       continue;
     }
 
@@ -84,6 +85,8 @@ export async function runAutomod(pluginData: GuildPluginData<AutomodPluginType>,
         }
 
         if (matchResult) {
+          if (rule.cooldown) applyCooldown(pluginData, rule, context);
+
           contexts = [context, ...(matchResult.extraContexts || [])];
 
           for (const _context of contexts) {